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Rotating texts

Written byPhuoc Nguyen
26 Aug, 2023
A rotating text effect is a cool animated effect that cycles through a series of different text messages. It's a fantastic way to add some visual interest to your website and draw attention to important content.
In this post, I'll show you how to create a rotating text animation using CSS. It's easier than you might think, so let's get started!


First things first, let's set up the basic markup. The layout consists of three layers:
  • The outermost element, which wraps all the other elements. It has only one child node, which has the CSS class `container__inner`.
  • The middle layer, which contains the `container__inner` element.
  • The innermost layer, which contains individual elements for each text you want to rotate through.
<div class="container">
<div class="container__inner">
<div class="container__text">iPhone</div>
<div class="container__text">iPad</div>
<div class="container__text">Chrome</div>
<div class="container__text">Firefox</div>
<div class="container__text">Safari</div>
The container and text elements should be the same height. Plus, we need to add the `overflow: hidden` style to keep our text from overflowing outside the container.
.container {
overflow: hidden;
height: 4rem;
.container__text {
height: 4rem;

Rotating effect

To animate text elements one by one, we can create keyframes called `slide`. In each phase, the element will move up to the same height as the current text. Since each text has a height of `4rem` and there are 5 text elements in total, the animation could move the target element up by a multiple of `4rem` which is `4rem`, `8rem`, `12rem`, and `16rem`, respectively.
At the end of the animation, the target will slide back down to its original position, revealing the first text element as the beginning phrase.
@keyframes slide {
0%, 10% {
transform: translateY(0);
20%, 30% {
transform: translateY(-4rem);
40%, 50% {
transform: translateY(-8rem);
60%, 70% {
transform: translateY(-12rem);
80%, 90% {
transform: translateY(-16rem);
100% {
transform: translateY(0);
Finally, the inner element will run the animation for 10 seconds using the linear timing function, and with the `infinite` value set, the animation will loop indefinitely.
.container__inner {
animation: slide 10s linear infinite;
Check out the rotating text animation in action!
To add more text, just include additional `div` elements with the class `container__text` and adjust the position in the `slide` keyframes accordingly. It's that simple!

Questions? 🙋

Do you have any questions? Not just about this specific post, but about any topic in front-end development that you'd like to learn more about? If so, feel free to send me a message on Twitter or send me an email. You can find them at the bottom of this page.
I have a long list of upcoming posts, but your questions or ideas for the next one will be my top priority. Let's learn together! Sharing knowledge is the best way to grow 🥷.

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Phước Nguyễn